Hedge
Hedge is a digital investment platform designed to serve a close, exclusive community of intentional investors who lack the financial resources to participate in traditional high-net-worth investment opportunities. It allows members to pool funds together for strategic projects that provide returns aimed at protecting them from the effects of inflation and currency devaluation by providing a structured, transparent and guided approach to collective investment.
Date
August 2023
Role
Product & Brand Designer
Company
Hedge
Problem
Investment in high-level assets has always been available to a specific category of people leaving savvy yet under-resourced investors unable to participate in these strategic projects that hedge against inflation and devaluation. Also, there's a gap in the market of knowledgeable individuals who lack the capital to join the ranks of elite limited partners in private equity firms.
Solution
To bridge this gap, I designed an exclusive, invite-only digital platform where intentional investors can pool funds and access lucrative investment opportunities. This platform comes with different interactable modules, for users, a large list of potential investment opportunities and secondary markets for users.
Role
On this project, I was;
the sole designer of the project.
constructed design patterns and workflows.
created a design system for Hedge that I and the engineering team worked with
created mockups and design screens.
Conclusion & Implementation
While Hedge is still in development, designing and developing the platform has provided valuable insights into B2C investment complexities. To ensure consistency and quality, I created a comprehensive style guide, which maintained design integrity across the platform.
For a more in-depth look into this case study, kindly check here: https://www.notion.so/olumide-jegede/Hedge-Investing-with-Purpose-Protecting-the-Future-66cec23b5eb146a1993cb2aa2fda259d?pvs=4